How CSR helps employees in the time of crisis

Team Goodera
How CSR helps employees in the time of crisis

As the world has come to terms with a global pandemic, it was easy to see how businesses were pushed to new thresholds that were not seen before. Circumstances forced us to manage work from the limits of our homes. Besides, the stress and fear caused to employees by the pandemic cannot be discounted. With such realignment tasks looming over, it could seem natural for CSR activities to take a back seat.

However, the need for the economic stabilization of organizations cannot be overlooked. To ensure employees’ well-being remains high on the business agenda, companies have realized the value of prioritizing the mental well-being of their staff along with the need for economic stabilization of organizations.

But what if we told you that it is in these times of uncertainty that the CSR programs of your company hold true meaning?

Companies with a strong culture of giving back to society have proven to retain their customers’ loyalty in the long run. Fundamentally, it is the CSR activities that bring the company to a human level, making it more relatable and likeable. The imbalance caused by the loss of jobs, income, and stability may not be restored – but recovery can definitely be accelerated with a little aid from corporates and their employees.

There are several ways for corporates to encourage employees to engage in CSR activities in a work-from-home scenario. One that is getting wildly popular for its convenience and ease of adoption is Virtual Volunteering. Not only does it add value to the company’s CSR initiatives and stakeholders, but also benefits the staff in many ways. For example,

Philanthropy improves employee’s mental health

You can raise your employee’s happiness quotient with virtual volunteering and make yourself the hero! Employees who feel like they are making a difference at work can build deeper relationships with their colleagues, customers and society. Some are profoundly motivated by giving back to the world. This feeling is known as ‘Helper’s high’. Altruism is in fact, known to neutralize the effects of anxiety and stress in individuals.

Your organization will benefit immensely from it too, as you can reduce your dependency on external resources and bring in a variety of benefits like better employee retention, increased team bonding, improved collaboration within teams and better engagement with customers. This surely increases the overall happiness quotient of your employees. 

Virtual volunteering lets you extend help

Oh, the magic of the internet. What would we do without it in times like these?

With virtual volunteering, you can extend meaningful help from the comfort of your home. Employees need nothing but a laptop/smartphone and internet connectivity to do good from their own home-office.

Virtual volunteering is real and is the most fulfilling way of giving back. There’s no need to travel, no need to schedule volunteer time. With virtual volunteering, you can accomplish more by using your office hours like any other regular employee would, saving time and maximizing resources.

Virtual volunteering encourages team building 

Building a successful team starts with developing strong relationships. Research has shown that employees who regularly commit time and resources to volunteer are more receptive, empathetic and effective towards their colleagues.

Sustaining relationships with your managers and fellow employees through volunteering is estimated to enhance team spirit, productivity and happiness. If you want to bridge the gap between your employees and encourage a sense of community, volunteer opportunities are one of the best ways to do it.

VTO or Volunteer time off is a benefit

About a quarter of companies offer paid time off to their employees for doing volunteer work. Unlike in the ’70s, the ’80s, the ‘90s or even the early 2000s, employees are very mindful of the kind of work atmosphere they step into.

Today, millennials, the predominant part of the global workforce, are pretty sensitive to social and political issues.  They actively seek companies that have a culture of giving back and doing good. VTO is considered a perk because it gives employees a sense of purpose and belonging and they choose to stay with the company with loyalty.

Virtual volunteering ensures growth professionally

Do you feel like your employees are lacking leadership skills? Or do they just need a little extra support and motivation?  Then why not allow them to volunteer?
A study conducted by Deloitte showed that 92% of employees showed better leadership qualities after volunteering. 


Providing virtual volunteering opportunities to your employees can help them develop meaningful skills that can benefit the company in the long run. They could be specific (tech, design, coding, excellent knowledge in a particular area) or generic (copywriting, translation, simply giving time and communicating).

Conclusion

Virtual volunteering is a relatively new concept but with the right resources and implementation, it can be convenient for companies to continue doing good, especially when the world needs it the most.

With modern technology combined with an understanding of where your company stands in the world, virtual volunteers are an excellent choice. At Goodera, we offer an array of volunteering opportunities so that you can pick the ones that align with your company’s values. Not just that, our network is spread across the globe so that your kindness is not limited by geographical boundaries!