The planning stage involved 3 major steps :
1. Setting goals and deciding impact areas
Citrix’s corporate giving themes spanned across the following impact areas : Diversity, Inclusion and Equity, STEM education, Environment and sustainability. Goodera helped align volunteering activities and experiences with these key strategic impact areas.
Items like resource allocation, bandwidth required and budgets were also finalised in this stage.
Jo’s mantra for rolling out large global programs such as these is to ‘Think big and execute flawlessly’. Hence, their goal was to involve 15% of all their employees in this program. That’s more than 1500 employee volunteers!
2. Selecting and vetting nonprofits
Citrix was able to access Goodera’s network of more than 50,000 vetted global nonprofits and select the ones that integrated the best with their program. Every nonprofit was Benevity approved and listed on their platform.
volunteering activities to choose from
activities for every week
3. Designing the engagement
Here’s where it all started to come together - Goodera baked the impact areas and activities in with different time zones for the geographically dispersed employees.
This is also where the Calendars were booked, instruction manuals for each of the 27 activities were sent out to Citrix employees, and volunteer FAQ portals were set up.
Instruction manual for every activity
FAQs portal for volunteers