Virtual Volunteering - How Companies Adapted All Over The World
In an hour-long panel discussion titled, “Reimagining week of service for the hybrid workforce”, Goodera’s founder, Abhishek Humbad talks with global industry leaders on how they adopted virtual volunteering, emphasizing the “Month of Service”. The discussion talks about adapting post-pandemic, the current status and success of the movement, and the future of virtual volunteering for companies.
Over the last two years, companies have had to pivot on various operations, with volunteering being no exception. As the possibility of physical volunteering opportunities remains limited, they’ve had to adopt virtual and hybrid modes of volunteering and the feedback has been positive.
We’ll outline the impact virtual volunteering has had, with Goodera’s founder, Abhishek Humbad in discussion with global leaders:
- Marissa O’Rourke, Manager of Global Impact, ServiceNow
- Eleazar Gutierrez, Senior Community Affairs Specialist, Panasonic
- Monica Garrett, Director of Community Relations, LexisNexis Risk Solutions
- Sarah Atkinson, Director of ESG, Micro Focus
The Statistical Impact of Virtual Volunteering
The discussion opened with statistics on the pandemic, which included the overall number of surveyed companies that shifted towards virtual volunteering (52%) – a 2.5X jump in volunteering experiences since 2017 in the U.S., and up to 110,000 more volunteering opportunities added.
Apart from that, we learned that the reasons why companies embraced virtual volunteering were for higher employee engagement, better community impact that aligned with Goodera’s cause areas, and employee mental health and well-being among many others.
Of all the factors that contributed to helping companies transition to virtual volunteering, lower costs ranked first, followed by existing nonprofits assisting in the shift. The other factors included easy sourcing and participation for interested employees.
Ultimately, virtual volunteering is, simplifying the volunteering process by making it more inclusive, more globally accessible, more affordable for corporations, and most importantly, having a deeper impact on the beneficiaries.
Watch the webinar recording - "Reimagining week of service for the hybrid workforce" below:
Here’s a breakdown of the discussion:
Q. How did your company transition to virtual volunteering over the last year and a half?
Eleazar Gutierrez, Panasonic:
We had to work as a team when the epidemic hit. Our first move was to urge our staff to halt and prioritize their own and their families' health. We next checked in with our local and international community partners, offering assistance where we could.
After a month or two of realizing this was the “new normal,” we had to brainstorm ways to engage volunteers that would give them pause while keeping the spirit of involvement alive.
At Panasonic, we also made our portfolio virtual, and it worked. We could only service in New York and New Jersey before COVID-19, but now we can service globally. We also rapidly noticed that virtual volunteering was growing, and so was participation and involvement! 2020 was entirely virtual, while 2021 saw a few in-person, and hybrid events at local food banks and communities.
Last but not least, we recognized that hybrid and virtual volunteering is here to stay.
Marissa O’Rourke , ServiceNow:
Global impact as a function and corporation started in 2019 at ServiceNow, so this new normal has been most of my experience promoting volunteers. We’re still working on integrating it into our culture.
This last year, we’ve focused on learning from our staff, listening to their input, and striving to meet them halfway.
Even among those most interested in social causes and volunteering, we learned how difficult it was to prioritize owing to challenges ranging from bandwidth to weariness.
We’ve learned that meeting people where they are in this hybrid environment is crucial, and we’ve talked with managers about how to encourage and promote that.
Managers began repurposing meetings to incorporate volunteering opportunities. With virtual volunteering, everything can be finished in an hour, from icebreakers to activities. We’ve been online for almost a month, and we know employees can find that hour to serve – whether with family, friends, or colleagues.
Connecting with your team in a virtual global volunteering setting has been tremendous for us!
“What can you do in an hour?” is what we ask, and with the virtual volunteering setup, the answer is – “a lot!”
We make it simple for them to optimize their time and make an impact.
Monica Garrett, LexisNexis Risk Solutions:
Initially, we discovered our staff had a lot going on. We had to take a backseat as they tried to acclimate to the new normal in their homes.
As a company, we had to change. We lacked a virtual volunteering partner and conducted most of our work in person. Trying to find content and help people accomplish anything in the early months was difficult.
We learned a lot and eventually got through it by listening to employees. We moved our focus from time to money, as we weren’t spending money on in-person initiatives. That was our method of listening and supporting our charities. Our dedication never faltered during the entire phase of COVID-19.
We’ve also eased certain volunteer rules. We allowed people to volunteer for 16 compensated hours within their communities. We were OK as long as our employees were doing something for the community.
We also understood we needed virtual volunteering partners. As it’s online, we needed to provide a decent experience. We were able to engage hard-to-reach personnel via virtual volunteering.
We just finished our service month and are pleased with our leadership and teams for stepping up. I doubt we’ll ever return to the pre-COVID volunteering ecosystem.
Sarah Atkinson: At Micro Focus, volunteering is in our DNA. Before COVID-19, all of our volunteer work was done in person. Early on in the pandemic, we noticed an increase in in-person volunteerism.
We doubled our workers’ volunteer days since there was such a high demand for them to help their neighbours and others.
As the problem worsened, we realized we needed a virtual solution and contacted Goodera in 2020. COVID-19 has shown us the value of our Micro Focus Inspire programs for workers.
Virtual volunteering will be an important part of our worldwide teams and will be the primary choice for many of our workers. It’s given us a chance to expand inclusivity and provide people with more options. We’ve also collaborated with Goodera to create opportunities that promote the UN’s Sustainable Development Goals.
Employees want to get out there and help once the markets open up, and we always encourage that. Virtual volunteering also reduces the cost barrier. It’s a lot simpler and easier to facilitate, and it’s worked well for us.
To support individuals affected by COVID-19 and get them digitally included, we established Micro Focus Inspire…A Million Lives. Our workers can continue to contribute and volunteer for many charities via the Goodera platform.
Q. How have you been able to engage yourselves as leaders in the volunteering journey?
Marissa:
Our managers love the range of options available to interact with employees and the methods to self-serve and book those opportunities.
During the Month of Service, I wanted to do something different and tap into our executives’ enthusiasm. Your enthusiasm is contagious, and I feel it is part of who you are.
We asked our CEOs about their passions. We then created a virtual opportunity that relates to that cause and if it inspires an employee, they may take action. For example, one of our executives fought childhood cancer. I knew Goodera could record audiobooks for hospitalized children, so I could arrange it.
We provided our staff with information and directions on how to participate. It became simpler to present them with such possibilities when they could work at their own speed.
Two of our other leaders wanted to urge young females to pursue STEM jobs. We created virtual possibilities for the same by developing flashcards on women in STEM fields, to encourage girls. We also set up ways for our staff to share their own stories and encourage the next generation.
Other virtual options included engaging in a virtual 5K, asking supervisors to go on a virtual “walk”, and more.
This can motivate employees to step forward and discover a connection with a cause they care about, even if it isn’t in the same area. This is proving to be a huge success, and more employees are stepping forward to help!
Monica:
Having Goodera as a virtual volunteering partner allows us to build customized volunteer opportunities for communities within and beyond the US. We were able to connect those offices to Goodera and perform projects in English from there. It benefited both the teams and the charity by increasing volunteerism.
Brazil, for example, reacted positively to our timely delivery. Our crew was tiny, but their engagement was 100%, so we could create something huge.
Our “Cares” initiative allowed us to contact ERGs, and a subset of workers could participate in events like Black History Month and Pride Month.
We were able to engage with them better by giving their membership greater significance, and virtual volunteer possibilities were key. Employees may also connect with topics they care about by becoming an “ally” of sorts.
Sarah:
Our leadership team and our 10 ERGs loved it. We found it helped staff stay engaged and more interested in our various outreach programs. October, for example, is Cyber Security Awareness Month, and we’ve developed a variety of chances to assist this cause online.
Our most anticipated event is our Annual Kickoff Meeting in early November. We hope to include 5,000 employees in a day of activities. We are excited to operate this program with the Goodera team.
Customers, investors, partners, and workers all want to know how ESGs help communities.
Engaging with these communities is important to Micro Focus and is part of our story. Volunteering is one of the finest methods to involve ESG in community service.
Eleazar:
Early on in the epidemic, several of our partners reported there were hundreds of thousands of pupils at home, and how we might help. We stepped in and assisted with résumé checks, student mentorship, etc.
It was a dynamic and engaging event where workers and students learned from one another and were followed up with by industry experts. That wouldn’t have been possible without the local university partners’ help.
Every individual from the C-Suite, to the marketing and communications teams to local stakeholders, must be involved in the Month of Service.
We recognize that every Panasonic company site has a unique culture and knows what needs to be done better, and we must respect that. We plan ahead of time and know what employees desire, and let them take the reins of organizing it from there.
When food insecurity arose in the second year, we were able to assist by connecting with food banks. We stayed true to our educational values and helped instructors get instructional materials. In addition, we guarantee that local first responders receive wellness kits that may be sent to their stations.
We don’t only involve one volunteer, but their family, friends, and coworkers. It now includes the employee’s family, which is vital in our drive to remain inclusive.
We also sent a “thank you” kit to all our staff to convey our appreciation for their efforts, and it helps foster a positive environment.
Q. Please share a few tips and tricks for “Hybrid Service Month” and describe the future of volunteering in one word.
Monica:
Always work within the boundaries and listen to staff. Recognize the needs and how you can assist. Knowing our employees’ interests makes our job easier and helps us to provide opportunities that they will like.
The future of volunteering is alive and well! If I had to describe it in one word, I’d say, “exciting!”
Marissa:
Virtual or hybrid volunteering requires flexibility. This has become more engaging, effective, and significant by allowing employees to pick events. If you’ve always wanted to help rescue the planet, now is the moment!
The future of volunteering hinges on one word, “flexibility.”
Sara:
I think making an influence is critical, as is assisting volunteers in having fun. It’s vital to make these activities repeatable and enjoyable.
For me, the future of volunteering is all about “relevance.”
Eleazar:
Now more than ever, it’s all about engaging numerous teams and fostering a great culture for our company and community partners. It’s vital to lead and guide the story as a whole!
The one word for me is, “well-being.”
Engage Your Teams Through Virtual Volunteering
Virtual volunteering has helped companies increase employee engagement and interest, and partnering with Goodera is something that can kickstart a positive change.
<rte-link_business-popup>Talk to us<rte-link_business-popup> – let us help you get started on your favorite mode of volunteering and embark on the journey of goodness.
Frequently Asked Questions
1. What is Virtual Volunteering?
Virtual Volunteering is any service activity that employees complete remotely using digital tools such as video calls, online platforms, or downloadable kits. It removes the need to travel to a physical site and lets people contribute skills, mentorship, or advocacy from home or the office. Formats include Zoom-based tutoring, letter-writing campaigns, sensory kit assembly, and online skills-based projects for nonprofits.
2. How did the pandemic accelerate Virtual Volunteering adoption?
The pandemic forced companies to pause on-site programs and pivot quickly to remote formats. Roughly 52% of surveyed employers transitioned to virtual volunteering, a 2.5x jump since 2017, and more than 110,000 new virtual opportunities were added to major matching platforms. Zoom mentoring, virtual advocacy, and at-home kits replaced in-person events almost overnight.
3. What are the main benefits of Virtual Volunteering for companies?
Virtual Volunteering raises employee participation rates, widens community impact beyond office locations, and lowers program costs by removing travel and venue spend. It also supports mental health by giving stressed employees purposeful breaks, and it makes sourcing opportunities easier because nonprofits can be reached globally without geographic constraints.
4. How is Virtual Volunteering different from traditional in-person volunteering?
Traditional volunteering requires physical presence at a nonprofit site, a park, or a community center, and is limited by proximity and scheduling. Virtual Volunteering is delivered entirely through digital channels, so distributed teams across regions can contribute to the same cause at the same time. It also scales better for large workforces and hybrid work models.
5. Why does Virtual Volunteering improve global accessibility for distributed teams?
Because the activity happens online, colleagues in different countries can join a single session without travel. Panel leaders from ServiceNow, Panasonic, and LexisNexis Risk Solutions reported that virtual formats let regional offices volunteer together for the first time, strengthening cross-border culture and giving smaller markets access to the same causes as headquarters.
6. What are common examples of Virtual Volunteering activities?
Popular formats include online mentoring sessions with students, virtual career readiness workshops, letter-writing to isolated seniors, transcription and translation for nonprofits, sensory-kit assembly shipped to schools, and digital advocacy campaigns. Skills-based projects such as pro bono marketing, coding, or data analysis for NGOs are also widely used by knowledge-worker teams.
7. How can companies measure the impact of Virtual Volunteering programs?
Track participation rate, total volunteer hours, number of employees reached across regions, nonprofits supported, and beneficiaries served. Overlay engagement survey scores and retention data to see cultural impact. Cost per volunteer hour is a useful efficiency metric, and post-event sentiment surveys capture the well-being lift that virtual formats often deliver.
8. Why is Virtual Volunteering more cost-effective than on-site programs?
Virtual programs remove venue rental, catering, transport, and material logistics, which typically account for the largest share of an in-person event budget. Facilitators can host hundreds of employees in a single session, spreading fixed costs across more participants. Panel leaders cited cost reduction as an unexpected but significant benefit of the pandemic-era shift.
9. How can Virtual Volunteering support employee mental health and well-being?
Structured volunteering breaks give stressed employees a sense of purpose and social connection without leaving home. Research links prosocial activity to lower burnout and improved mood, and panelists reported that short virtual sessions helped teams cope during lockdowns. Because sessions are scheduled and time-boxed, they fit into busy calendars without adding fatigue.
10. How can Goodera help companies build a hybrid Virtual Volunteering program?
Goodera designs blended programs that combine on-site local events with global virtual campaigns, drawing from a curated catalog of nonprofit-vetted activities across 100+ countries. Program managers get end-to-end logistics, live facilitation, and impact dashboards, so distributed teams can participate together while leadership tracks hours, reach, and engagement in one place.
