Kyndryl’s First Anniversary - A Volunteering Campaign with Goodera

1072

Volunteers

Countries

30+

Non-Profits

730+

Beneficiaries

How Goodera helped Citrix plan and scale their Month of Service with Virtual Volunteering

THE CHALLENGE

An Anniversary Campaign to engage 1000+ volunteers, across 13 countries

In November 2021, Kyndryl completed its separation from IBM's infrastructure services business and started trading as an independent company. In 2022, they wanted to mark their first anniversary with service. The goal was to run a volunteering campaign that could impact beneficiaries across countries and causes, and engage Kyndryl employees worldwide by helping them volunteer in their communities.

Kyndryl has offices and employees in more than 20 countries across the globe. Vetting non-profits and organizing activities in diverse countries for causes close to employee communities was the primary task for Goodera.

We worked closely with our Non-Profit network to deliver the same Goodera experience to employees working out of the United States, India, Ireland, or the UK. The result was a volunteering campaign spanning 13 countries, with more than 1000 volunteers, over 5 weeks.

THE SOLUTION

Building a global volunteering program with 30+ Non-Profits impacted by 40+ in-person and virtual activities

NPO discovery and vetting, selecting the right impact areas, end-to-end execution, impact assessment, and communication are all a part of the Goodera experience.

For Kyndryl, we partnered with Deed to ensure a smooth activity experience for our volunteers. Deed is a corporate giving platform that facilitates donating and volunteering for individual employees. In partnership with them, we curated team based activities that volunteers could then sign up for via Deed.

Goodera volunteering experts help plan and design the volunteering engagement

Goodera volunteering experts help plan and design the volunteering engagement

On our end, Goodera was responsible for:

1. Sourcing activities close to employee communities

One of the requirements that were important for Kyndryl was volunteering to impact employee communities. Goodera took this on to source activities for a diverse range of cause areas and beneficiaries. Our activities included:

Making Career Readiness Kits for youth from disadvantaged backgrounds
Creating Tactile Learning Cards for students with disabilities
Career Readiness Workshops for youth from disadvantaged backgrounds
Creating Braille Cards for people with vision impairment or low vision
Recording audiobooks
Neighbourhood Cleanup

And more

Kyndryl employees are spread across the globe. To ensure a great experience for all volunteers, Goodera organized 44 volunteering activities over a period of 5 weeks. These included:

23 in-person activities

Kyndryl in-person volunteering event with goodera

Kyndryl virtual volunteering event with goodera

21 virtual activities

2. Selecting and Vetting Non-Profits

Kyndryl was able to access Goodera’s network of more than 50,000 vetted global nonprofits and select the ones that integrated the best with their program. 34 Non-profits from 13 countries including Mexico, Costa Rica, Argentina, Brazil, the UK, Ireland, Scotland, the USA, Singapore, India, Portugal, Poland, and Spain participated in the campaign.

3. Designing the engagement

To bring the campaign together Goodera armed the Kyndryl team with:

Flyers about the campaign
NPO introduction
A “Know Before You Go” manual for volunteers that consisted of information about:
→ The cause area
→ The non-profit
→ The activity
Goodera Ambassadors to host events and conduct icebreakers and challenges during the event to help employees in getting to know each other and collaborate better.
Impact mailers
Recap Videos