How Atlassian Built a Global Volunteering Program That Reached 32,000+ Lives
Atlassian is the software company behind Jira, Confluence, and Trello, tools that teams around the world use to plan and ship work together. Founded in Australia in 2002, they have grown into a genuinely distributed company, with employees working across more than a dozen countries and time zones, many without a central office to call home.
5,5 k
Freiwillige
12
Länder
200+
SMBs werden unterstützt
32K+
Die Leute haben gedient
Ein globales Programm zur Einbindung von über 5.000 Mitarbeitern
PayPal feierte am 27. Juni seinen ersten Global Impact Day
What Atlassian didn't have was a way to make that belief feel consistent for a workforce spread across so many countries. The intention was there. What was missing was the infrastructure to match it, so that an employee's ability to give back didn't depend on which office, or time zone, they happened to sit in.
What Atlassian didn't have was a way to make that belief feel consistent for a workforce spread across so many countries. The intention was there. What was missing was the infrastructure to match it, so that an employee's ability to give back didn't depend on which office, or time zone, they happened to sit in.
DIE HERAUSFORDERUNG
Koordination mit hyperlokalen KMUs und gemeinnützigen Organisationen in 8 Ländern
Atlassian's workforce spans 12+ countries and is largely distributed by design, which meant a global volunteering program had to solve three things at once:
- Giving any employee, anywhere, easy access to volunteering opportunities
- Keeping the quality and meaning of that experience consistent across regions
- Growing the program through technology and process, not by adding headcount.
Before Goodera, volunteering at Atlassian happened in pockets, region by region, campaign by campaign. There was no shared calendar and no unified view of who was participating or what impact they were having together. Teams were doing good work. Nobody could see the full picture, least of all the employees doing it.
DIE LÖSUNG
Gooderas Lösungssuite für den PayPal Impact Day
In July 2024, Atlassian brought on Goodera as a Goodera 365 partner to turn ad hoc volunteering into one connected, global program that could match the scale of its workforce without adding operational weight to its team.
Together, we built a seven-pillar model:
Together, we built a seven-pillar model:
01.
Koordination und Beschaffung von Hilfsmitteln für Freiwilligenarbeit
Defined program vision through workshops and implemented structured governance with bi-annual planning, QBRs, and annual reviews.
02.
Kartierung und Schulung von Gastgebern an 14 Standorten
Expanded Atlassian's nonprofit network to 200+ partners across 12 countries, with 40+ new nonprofits onboarded.
03.
Förderung der maximalen Beteiligung durch mitarbeiterorientiertes Marketingmaterial
GoodStack × Goodera integration for two-way data sync, automated event pages, and unified visibility.
04.
Einbindung von Freiwilligen durch lokal relevante Eisbrecher
Built a global champion model with toolkits, a dedicated PMO, regional leads, and ongoing operational support.
05.
Verwaltung der kompletten Logistik, um sicherzustellen, dass die lokalen Gemeinden die Lieferungen in einwandfreiem Zustand erhalten
Designed and executed flagship campaigns: Week of Good and May It Forward, with strong local ownership.
06.
Messung der greifbaren Wirkung, um die Geschichte von PayPal zu erzählen
Multi-channel storytelling, leadership amplification, and ready-to-use toolkits for regional Champions.
07.
Impact Reporting
Built real-time dashboards to track participation, measure outcomes, and inform data-driven decisions.
DIE WIRKUNG
Weltweite Wirkungskarte für den PayPal Impact Day 2024
Seoul
Sydney
Melbourne
Amsterdam
Gdańsk
London
Ankara
Taguig
Las Piñas
Muntinlupa
Bengaluru
Hyderabad
Visakhapatnam
Mumbai
Pune
Chandigarh
New Delhi
Jaipur
Noida
New York
Alexandria
Austin
Bellevue
San Francisco
Anaheim
Mountain View
San Leandro
85001980
Schulbedarf und Spielzeug
12
Schönheit und Wearables
200+
Elektronik- und Vorratsbedarf
32k+
Pflege- und Hygienebedarf für ältere Menschen
DIE SCHRITTE
Gooderas Aktivatoren für den PayPal Impact Day
1. Vor der Veranstaltung
- Conducted two strategy workshops: "Art of the Possible" and "Target Setting & Calendar Planning"
- Established bi-annual account planning to align on priorities, roadmap, budget, and growth
- Set up Quarterly Business Reviews (QBRs) to track participation and surface learnings
- Data-driven insights feeding campaign design and engagement strategy
2. Während der Veranstaltung
- 200+ nonprofit partners across 12 countries
- 40+ new nonprofits onboarded since program launch
- Supported nonprofits with program design, volunteer readiness, logistics, and impact tracking
3. Nach der Veranstaltung
- GoodStack × Goodera integration for two-way data sync across volunteering, donations, and impact tracking
- Single-pane view of employee participation and global program activity
- Automated event pages, registration flows, calendar invites, and reminders
- Tailored platform configurations for Atlassian's workflows
A strong champion model has been central to scaling participation
250+
Active champions globally
214
New champions onboarded in 2025
3x
Growth targeted for 2026 in the champion network
4. Champion Network
- 250+ active champions globally; 214 onboarded in 2025
- 3x growth target in the champion network for 2026
- Internal Champion Toolkits, dedicated Champion PMO with regional leads (Americas, EMEA, APAC)
- Dedicated Slack channel with 30+ members across teams; 2–3 champion calls every week
5. Signature Campaigns
- Week of Good: 53 events across multiple geographies and time zones, 990 employees engaged in hands-on and skills-based volunteering, aligned to Education, Sustainability, and Community Wellbeing
- May It Forward: 84 employee-driven events, 1,838 participants, 12,000+ lives impacted — mix of virtual and in-person
- Customized engagements: Advise-a-thons with CareerVillage, Adopt-a-Family with Compass Family Services, in-office care kit assembly
- Leadership activation: Week of Good Leadership Events across U.S. and India, plus CEO engagement in India
An employee-led campaign focused on empowering individuals and teams to initiate and participate in acts of impact.
84
employee-driven events organized globally
1838
participants across functions & locations
12000+
lives impacted
6. Communications & Engagement
- Dedicated visual identity and messaging for Week of Good and May It Forward
- Global and regional email campaigns aligned to campaign milestones
- Leadership amplification through Business Unit communications and local meetings
- Ready-to-use toolkits: digital flyers, event guides, email templates, posters, and post-event impact snapshots
7. Impact Reporting
- Quarterly impact reviews summarizing participation, campaign performance, and regional trends
- In-person quarterly meetings to align on priorities and execution decisions
- Annual program review deck to assess year-end performance and define next-year strategy
- Detailed budget tracker across campaigns and regions with forward-looking budget planning
Das Ergebnis
One Year In, The Partnership Has Delivered Scale and Momentum
8K+
Freiwillige
35% → 60%
länderspezifische Websites
40
SMB wird unterstützt
42K+
LEUTE, DIE BEDIENT WURDEN
