Top ways in which virtual volunteering helps corporates

Team Goodera
Top ways in which virtual volunteering helps corporates

Volunteering over the internet, often known as virtual volunteering, has grown in popularity since the onset of the pandemic. It has now become a sought-after method to increase employee engagement and boost morale. With companies relying more on remote workers, virtual volunteering acts as the perfect solution to create a sense of bonding, while helping employees do their share of good within an organization.

The increased use of virtual volunteering can be seen across all industries, from education and health to retail, and allows employees to participate in meaningful initiatives that make a positive impact on society.

Corporate virtual volunteering enables organizations and their employees to contribute to causes that deal with numerous social and environmental issues.  It helps enrich employee engagement opportunities to enable volunteering for causes that align with the company’s vision.

That being said, if you’re looking to make a difference, volunteering is the right decision. With fewer physical restrictions and employees located across the globe, utilizing virtual technology will allow for greater workplace efficiency and ongoing growth. Here are 5 reasons why your organization must make the shift towards virtual volunteering:

Employer Branding & Recruitment

Meaningful work leads to meaningful lives.

A corporate virtual volunteering program can help lift the employer’s reputation and can help companies stand out to candidates looking for purpose-driven companies. A stimulating and engaging workspace is likely to attract more applicants and provide a better experience.

More than 90% of surveyed companies listed improved employee engagement among the top three benefits of a workplace volunteering program. A Global Trends survey found that the highest-performing employees are 3x more likely to work with a company that has a stronger sense of purpose.

It's important that you place more importance on volunteering, even if it’s virtual, it is always a great advertiser for your brand/company and will showcase the seriousness with which you approach your volunteering programs. 

Employer branding on offering a skills-based volunteering program can be an extremely appealing factor for recruiting fresh talents on their roadmap to upskilling and reskilling. Virtual volunteering programs help increase the scope of choice, boost brand awareness and of course the chance to improve skills. It's a win-win for brand building!

Volunteering is also good for the community; it isn’t just about helping others – it can help raise money for charities, boost your brand awareness and of course the chance to improve skills such as public speaking or mentoring. It’s a win-win for brand building!

Positive Social Impact

No matter where you are, there's always a way to give back. 

From volunteer vacations to corporate volunteering programs and more, there's never been a better time to make a positive social impact with volunteering. Over the last few years, volunteering has become more prominent and has evolved into an effective strategy that recruits, upskills and inspires employees to make a difference in their community and the world. 

Numerous companies across the globe have so far made positive impacts that resonate with their mission and vision. Up to 52% of companies now prefer virtual volunteering activities over traditional ones, an almost 2.5X jump in the last two years. This speaks volumes about the benefits that volunteers stand to gain from participating in these programs.

Working with volunteers can boost the productivity and profitability of your venture. It’s easier to measure the time and effort put into volunteering with activities managed online with metrics such as volunteering hours, funds allotted and events organized. Businesses now find it easy to organize events and generate extensive reports.

Consumer & Employee Engagement

A successful workplace volunteering program's critical element is providing employees with the freedom, encouragement and direction needed to make a difference through community outreach. Employees who feel that the company values social responsibility are more committed to them. 

Consumers are attracted to the kind of contribution you make to solve social issues. Consumers tend to purchase products from companies that have or are making a significant positive impact towards society.  Likewise, one can see an engaged, happier and effective workforce with higher levels of employee morale when engaged in volunteering activities. 

Corporate virtual volunteering programs are successful when they are formulated with a purpose and are inclusive of every element that promises an equally enriching experience for employees.

Beyond being an attractive employee benefit, corporate virtual volunteering programs also encourage employee engagement, employee well-being and tap into their talent while they take part in meaningful tasks that impact communities.

Cost-effectiveness

An effective volunteering strategy attracts, engages, inspires and retains a motivated workforce. But you are a business at the end of the day and every decision needs to make financial sense. 

Nowadays, corporates opt for virtual volunteering which adds an extra layer of savings, as entire events are based online. This helps save money that would have gone towards logistics and real-world event management, and this can be put towards growth hacking.

When we understand the psychology of reaching out to volunteers and clients, it can be easy to see why virtual/hybrid volunteering events are just as satisfying compared to real-world experiences.  With regular updates on how these activities amplify good shared by NPOs, companies can continue to engage and receive positive feedback, thus boosting morale.

Investor Appeal

There’s no question - the pressure on and from investors to companies for developing practices complying with the volunteering programs is endless. We live in a resilient era that portends a world in which corporates put people ahead of profits while prioritizing environmental sustainability.  And today's tech-savvy generation understands this as never before.

These activities often have associated costs, just like in-person events, to either the sponsoring company or the nonprofit. Virtual volunteering can be easily implemented into the office CSR and outreach programs, while also acting as the perfect buffer for employees and engagement.

When investors see that companies are devoting more hours towards volunteering, it raises the chances of securing an investment.

The bottom line… 

Giving volunteers an opportunity to contribute in a virtual environment is a great way to get employees involved in programs that increase their commitment to their job duties. These programs allow employees to feel that their work is helping others and increasing their sense of purpose. This can translate into higher productivity, employee commitment, workplace morale and eventually, more sales.

Virtual volunteering comes with its own set of benefits that can elevate inclusivity, participation and engagement among employees. At Goodera, we’d love to help you get started on your journey towards initiating and implementing virtual volunteering at your organization, with a slew of fun virtual activities and events.