Get actionable insights, know the latest trends and best practices in volunteer management in India. See how you can activate more volunteers.
- Understanding the volunteering landscape in India
- Creating a sustainable volunteering ecosystem for your organization
- Understanding the role of technology
- Other factors to consider to ensure impactful volunteering
The webinar highlighted that effective corporate volunteering relies on genuine impact, storytelling, and alignment with employee values. Collaboration across organizations, platforms, and communities amplifies reach, while diverse volunteering options ensure inclusivity. Thoughtful planning, ambassador programs, and continuous impact reporting help overcome challenges like technology and coordination. Engaging youth with visible, large-scale initiatives strengthens long-term impact. Ultimately, corporate volunteering can drive meaningful change, enhance corporate culture, and create lasting societal benefits.
Q: How can a motivated volunteer community be built and kept engaged?
A: Akhil Airan, Program Manager - Corporate Social Impact, NetApp, emphasized a passionate, close-knit community united by purpose (e.g., eradicating hunger). Key factors include:
- Minimal friction and easy access to volunteering opportunities
- Clear communication of roles and expectations
- Continuous sharing of impact to reinforce engagement
- Volunteers are more motivated by seeing tangible outcomes than by incentives
Q: How can organizations and individuals collaborate for a sustainable volunteering ecosystem?
A: Amitabh Sinha, Center Head - Bangalore, AXA XL, explained that large social challenges require collective action. Platforms like GoodERA facilitate this. Involving children early builds awareness and empathy. Collaboration is enhanced through ESG initiatives, government support, and engaged communities. Volunteers now prioritize visible impact over certificates.
Q: Challenges volunteers face and solutions?
A: Pooja Nair, Associate Director, S&P Global, highlighted:
- Technology and connectivity issues for virtual volunteering
- Ensuring beneficiaries can participate effectively
- Coordinating large-scale events with thousands of employees
- Hybrid volunteering challenges due to mixed preferences
Solutions include refining models based on prior learnings and offering diverse volunteer formats.
Q: Post-COVID volunteer engagement challenges at NetApp?
A: Akhil Airan noted:
- Work-from-home blurs boundaries and shifts priorities
- Rising preference for short-term, low-touch volunteering
- Rural and remote opportunities see lower participation
Solutions: diversify opportunities, implement skill-based programs, and empower ambassadors to lead initiatives.
Q: Encouraging young people to volunteer?
A: Amitabh Sinha stressed:
- The intrinsic reward is volunteering itself
- Young volunteers want visible results and meaningful projects
- Large-scale, tangible initiatives (e.g., planting 45,000 trees) inspire participation
- Collaboration between corporates, government, and NGOs amplifies impact
Q: Strategies to encourage employee participation?
A: Pooja Nair suggested:
- Align volunteering with employees’ values and interests
- Make impact tangible through storytelling
- Offer diverse opportunities to suit different preferences
- Treat volunteering as a two-way learning process
Q: Closing thoughts on corporate volunteering:
- Akhil Airan: Success depends on impact communication, diversified opportunities, hybrid models, and recognition. Highlighting skills gained attracts youth.
- Amitabh Sinha: Start volunteering without waiting for others; engage peers creatively.
- Pooja Nair: Use relatable storytelling and clear impact communication to encourage repeat participation.
Key Takeaways:
Volunteer Motivation & Engagement
- Volunteers are motivated by tangible impact rather than incentives
- Storytelling and sharing outcomes increase retention
- Align opportunities with individual values for higher engagement
Collaboration & Scale
- Collective action is necessary for large-scale social challenges
- Platforms like GoodERA help coordinate and amplify impact
- Engaging youth builds long-term awareness and empathy
Challenges in Volunteering Programs
- Technology and internet limitations
- Coordination for large events
- Post-COVID preferences for short-term and hybrid volunteering
- Accessibility challenges in rural or remote areas
Solutions & Best Practices
- Diverse volunteering portfolio: short-term, long-term, low-touch, skill-based
- Ambassador programs empower employees to lead initiatives
- Continuous impact reporting and storytelling
- Capture skills gained for personal and professional growth
Youth Engagement & Long-term Impact
- Visible, tangible projects motivate younger volunteers
- Collaboration across corporates, government, and NGOs is crucial
- Opportunity exists for lasting generational impact
Cultural Shift & Corporate Strategy
- Corporate volunteering supports engagement, talent retention, and business outcomes
- Mainstreaming volunteering requires showcasing impact and skills development
Continuous learning, feedback, and adaptation are essential



