Webinar
🗓️
Feb 21, 2024
Wednesday

Eco-Volunteering 101: Engaging Employees in Earth Day Volunteering

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Speakers
Speaker
Marissa O'rourke
Employee Volunteering Senior Manager, ServiceNow
Tim Anson
Global Enterprise Account Executive, Goodera
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🗓️
Feb 21, 2024

Eco-Volunteering 101: Engaging Employees in Earth Day Volunteering

Join us for an insightful webinar that delves into the world of Eco-Volunteering, aligning with the spirit of Earth Day.

The webinar explored best practices for planning and executing eco-volunteering programs, using ServiceNow’s Earth Day initiatives as a case study. Key strategies included aligning activities with company priorities, providing flexible participation formats, leveraging partnerships, and promoting initiatives through internal champions and storytelling. Measuring volunteer hours, activities, and environmental outcomes ensures tangible results, while sustaining momentum through micro-actions and corporate culture integration fosters long-term impact. Positive messaging, authenticity, and celebration of participation further enhance employee engagement and motivation.

Q: Is eco-volunteering the preferred term for younger generations?
A: Yes. “Eco-volunteering” resonates more with younger audiences and expands the perception of volunteering beyond traditional activities like picking up trash or planting trees. It includes education, advocacy, and awareness initiatives, making it more engaging and relatable.

Q: Do we work with 501(c)(3) organizations?
A: Yes. Any organization recognized as a 501(c)(3) is welcome to collaborate with Goodera on volunteering initiatives.

Q: Can you explain digital trash clean-up?
A: Digital trash clean-up involves identifying and deleting unnecessary files stored on servers or cloud systems. This reduces energy usage and CO₂ emissions associated with data storage. Goodera provides structured frameworks to organize this activity for employees.

Q: How to communicate impact outcomes for Earth Day volunteering effectively?
A:

  • Focus on simple, tangible results (e.g., “Plant 50 trees” or “Remove 100 lbs of trash”).
  • Use visual, relatable stories.
  • Avoid doom-and-gloom messaging; emphasize achievable, positive outcomes.

Q: Examples of online eco-volunteer activities besides education?
A:

  • Setting up home composts
  • Creating reusable grocery bags
  • Digital clean-ups

Other remote activities that contribute to environmental sustainability

Who should attend?
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CSR & Corporate Citizenship Teams
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Leadership
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ESG Teams
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HR & People Operations
Speakers
Marissa O'rourke
Employee Volunteering Senior Manager, ServiceNow
Tim Anson
Global Enterprise Account Executive, Goodera
Original event date
February 21, 2024
Event time
11 AM PT

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