Giving Tuesday 2025: What It Is, When It Is, and Why It Matters

The holiday season is often painted in twinkling lights and shopping bags, but behind the rush of deals and deliveries, there’s another story unfolding. One that’s quieter, yet infinitely more powerful. It’s the story of people choosing to pause, reflect, and give. A neighbor dropping off groceries for a struggling family, a student donating pocket money to plant trees, or a company rallying its employees to support a local food bank. These small acts of kindness, multiplied across millions of hands, have grown into a global tradition we now recognize each year.

Giving Tuesday is a day that reminds us generosity isn’t just about grand gestures, it’s about collective impact. At a time when the world feels divided and busy, this day brings us back to something simple yet profound: the idea that when we give together, we can change lives.

What is Giving Tuesday?

Giving Tuesday is a global generosity movement that takes place on the Tuesday right after Thanksgiving in the U.S. It’s a day when people, nonprofits, and businesses come together to give back through donations, volunteering, and acts of kindness. 

Did you know that:

• In the U.S., 18.5 million donors made financial contributions in 2024, fueling vital programs and creating measurable change for communities nationwide.
  
  
• 36.1 million people across the U.S. joined the movement—a clear sign that generosity is becoming just as much a holiday tradition as gift-giving itself.

These numbers represent millions of individual choices to give, care, and uplift others. Each act, big or small, adds to a shared tradition of kindness that continues to grow every year. And the beauty of it is that this tradition recurs annually at the same time, giving us all a chance to pause and give back together.

When is Giving Tuesday 2025?

Giving Tuesday 2025 will be observed on December 2, 2025. The date changes each year but always lands on the Tuesday after Thanksgiving in the U.S., following two of the biggest shopping days of the year, Black Friday and Cyber Monday.

This timing is intentional. After a weekend focused on buying, Giving Tuesday flips the narrative and reminds us to dedicate time, resources, and energy toward giving back. It marks the unofficial start of the year-end charitable season, when nonprofits receive nearly 30% of their annual donations.

Some Dates to Remember:

• Thanksgiving: November 27, 2025
• Black Friday: November 28, 2025
• Giving Tuesday: December 2, 2025

By placing Giving Tuesday right after these major shopping events, the movement encourages people to carry their holiday spirit beyond family and retail, and extend it toward their communities and causes that need support. It has also become a key date for nonprofits worldwide, helping them launch campaigns, match donation drives, and fundraising challenges.

Giving Tuesday Origin: How Did it Start

The origin of Giving Tuesday dates back to 2012, when the 92nd Street Y in New York City, together with the United Nations Foundation, imagined a way to shift the focus of the holiday season. After days dominated by shopping events like Black Friday and Cyber Monday, they wanted to dedicate one day to something different: generosity.

That first year, more than 10,000 nonprofits across the U.S. signed on, using the newly coined hashtag #GivingTuesday to rally support. The idea spread quickly online, proving that social media could be a powerful tool not just for consumerism but for kindness and giving back to the community.

Since then, Giving Tuesday has grown into a global tradition, with official movements now active in over 80 countries. What started as a local experiment has turned into one of the most recognizable charitable campaigns worldwide, inspiring millions each year to donate, volunteer, or simply lend their voice to causes that matter.

💡 Fun fact: The hashtag #GivingTuesday generates billions of impressions annually, making it one of the most widely shared philanthropic messages in history.

Why Should You Donate on Giving Tuesday?

Just $1 can put 14 meals on a table. One hour of your time can open doors to a child’s future. A single blanket can restore warmth, dignity, and hope to someone sleeping on the streets.

Giving Tuesday provides an opportunity to step back from the holiday frenzy, reflect on our blessings, and share them with others, capturing what this season of giving is truly about.

Moreover, when businesses volunteer on Giving Tuesday, they’re investing in more than social good; they’re building stronger teams, boosting morale, and creating a culture of purpose that pays off in retention and productivity.

Here’s how businesses like yours can make an impact by celebrating Giving Tuesday:

1. Amplified Impact

Many organizations and companies offer matching gift programs on Giving Tuesday. That means your $50 donation could instantly become $100, or even $150, thanks to employer and foundation matches. This multiplied impact ensures that nonprofits can stretch resources further—reaching more families, funding more meals, and accelerating real change.

2. Kickstart Year-End Giving

Here’s something most people don’t realize: nearly 30% of all annual donations happen in December. Giving Tuesday is the spark that sets that momentum in motion. When you make a contribution on this day, you’re fueling the crucial year-end push that nonprofits depend on. That early support gives them the confidence and resources to plan big, tackle challenges head-on, and meet the surge in demand during the holiday season.

3. Join a Global Movement

Giving Tuesday is celebrated in over 90 countries, making it a true global movement. When you donate, you’re joining millions of people who are choosing kindness over consumerism. Whether it’s a neighbor down the street or someone halfway across the world, you’re part of a collective force proving that compassion knows no borders.

4. Offer Support for Urgent Needs

Nonprofits often spotlight their most pressing challenges during Giving Tuesday campaigns—whether that’s feeding families, disaster relief, or supporting healthcare programs. Your contribution goes exactly where it’s needed most, providing quick, tangible solutions when organizations and communities are under pressure.

5. Storytelling that Inspires

Giving Tuesday isn’t just about money; it’s about stories. Nonprofits share powerful, real-life accounts of the people they serve: families rebuilding after hardship, children accessing education, or communities gaining access to clean water. These stories allow you to see the direct impact of your generosity, turning your gift into something deeply personal.

6. Create a Momentum for Change

Every action on Giving Tuesday, whether donating, volunteering, or simply spreading the word, creates momentum. One act can inspire others around you to do the same, sparking a ripple effect of generosity that extends far beyond a single day. This collective energy transforms individual efforts into a global wave of change.

Beyond dollars, donating on Giving Tuesday fuels stories, campaigns, and moments that inspire others to act. Every gift, no matter the size, adds to the collective impact that makes this day so extraordinary.

How Can You Get Involved in Giving Tuesday 2025?

You don’t need to do something grand to be part of Giving Tuesday 2025. The day is really about small, meaningful acts that come together to create something bigger. Whether it’s a simple donation, an hour of volunteering, or rallying your team around a cause, every effort adds to the spirit of giving. Here are a few ways you (or your organization) can take part this year:

1. Donate to a cause you care about: Even a small gift can create impact. For individuals, set aside the cost of a coffee or a meal and contribute it to a nonprofit you believe in. For businesses, match employee donations to double the impact. Some teams even set up a “donation wall” or tracker in the office to show progress toward a collective goal.

2. Volunteer your time, virtually or locally: Not every contribution needs to be financial. Gather your team for a day of hands-on volunteering, where you can pack food kits, mentor students, or clean up community spaces. If your team is remote, try a virtual volunteering event like writing letters to seniors, recording audiobooks for children, or hosting online skill-sharing workshops.

Goodera can help you plan the ideal Giving Tuesday volunteering campaign for your teams to come together and give back to the community. From planning to execution and impact reporting, we will help you do it all in an easy, impactful way.

3. Share on social media to inspire others: Your voice can spark action. Share the cause you’re supporting with the hashtag #GivingTuesday and invite your network to get involved. Businesses can spotlight employee stories, highlight impact numbers, or run short social campaigns like “Every share = $1 donated” to maximize reach.

4. Organize a small fundraiser with your team, school, or family: Fundraising can be creative and fun. Host a bake sale, trivia night, or fitness challenge where proceeds go to charity. In the workplace, consider a friendly contest between departments to see who can raise the most—with the winning team choosing the nonprofit to support. For remote teams, try virtual auctions or pledge drives.

5. Partner with nonprofits for greater impact: One of the best ways to celebrate Giving Tuesday is by teaming up with organizations already doing the work. Companies can collaborate with local nonprofits to host joint events, sponsor community drives, or provide in-kind support like meals, care kits, or tech resources. Many nonprofits also offer “turnkey” Giving Tuesday packages with ready-to-run campaigns businesses can plug into.

👉 Pro tip: Many nonprofits share “impact calculators” so you can see the tangible results of your gift. For instance, a $25 donation could feed a family for a week. Knowing exactly what your contribution accomplishes makes your giving feel even more meaningful.

Wrapping Up: Why Giving Tuesday 2025 Matters

Giving Tuesday 2025 is an opportunity, a moment to embrace the true essence of the holiday season: gratitude, generosity, and community. It’s a reminder that the holidays are not only for celebration, but also for collective prosperity and lifting one another up.

For businesses, this day carries immense potential. It’s a chance to:

• Strengthen culture by engaging employees in purpose-driven activities.
• Partner with nonprofits that align with your mission.
• Demonstrate to customers and stakeholders that profit and purpose can grow in tandem.
• Spark creativity with campaigns, volunteer events, and acts of generosity that extend beyond December.

And you don’t have to do it alone. With Goodera, you can plan your Giving Tuesday event from the ground up—from curating meaningful activities to engaging employees and creating impact stories that last.

Frequently Asked Questions

1. Is Giving Tuesday only about money?
Not at all. Giving Tuesday is about generosity in every form, donating time, resources, skills, or even using your voice to advocate for causes you care about.

2. How big is Giving Tuesday globally?
In 2023, people in over 90 countries participated, raising billions for nonprofits. Beyond money, millions volunteered, shared resources, and amplified causes online.

3. Can businesses take part?
Absolutely. Many businesses match employee donations, host volunteer events, or create campaigns that engage customers in giving back. It’s a powerful way to boost morale while making an impact.

4. When is Giving Tuesday 2025?
Giving Tuesday 2025 falls on December 2, 2025, the Tuesday after Thanksgiving in the U.S. and following the shopping rush of Black Friday and Cyber Monday.

5. How can nonprofits prepare for Giving Tuesday?
Nonprofits can prepare by creating donation pages, launching social media campaigns, engaging corporate partners, and sharing clear impact metrics so donors understand how their support makes a difference.

6. Do small contributions really matter?
Yes! Giving Tuesday thrives on collective action. A $5 gift might seem small, but when millions of people contribute, it fuels extraordinary change.

7. How do I get my employees excited about Giving Tuesday?
Offer incentives like donation matching, organize team-based volunteer challenges, or highlight the personal impact of giving through employee stories. Making it fun and purposeful drives participation.

8. Can schools or families join Giving Tuesday?
Definitely. Families can set up a giving jar, volunteer together, or support a local nonprofit. Schools often organize student-led fundraisers, collection drives, or kindness challenges to teach the spirit of giving.

9. What role does social media play in Giving Tuesday?
Social media is central. Using hashtags like #GivingTuesday spreads awareness, inspires others, and builds momentum. It turns individual acts of generosity into a global movement.

10. Is Giving Tuesday only in the U.S.?
No, it’s a global event. Over 90 countries have their own Giving Tuesday movements tailored to local cultures and causes, all united under the shared goal of generosity.